Privacy Policy

Last updated: October 28, 2025

Your privacy matters to us. This policy explains how we collect, use, and protect your personal information when you use Piknik.

Important: Data Shared Online Is Not 100% Secure

While we implement strong security measures, no system is completely secure. Only share information you would be comfortable becoming public knowledge. This includes business listings, profile information, reviews, and any content you post. Once shared, information may be copied, cached, or accessed by others.

Information We Collect

Minimal Data Collection: We collect only what's essential to provide you with a meaningful experience. The data we collect depends on which features you use.

Core Account Information (Always Collected)

  • Email address: Required for account creation and magic link authentication
  • Optional name: For personalization and business listings
  • Account preferences: Theme, notification settings, language preferences

Business Information (Optional)

  • Business profile: Name, description, location, contact details, operating hours
  • Product/service listings: Descriptions, categories, pricing, availability
  • Public visibility: Business information you publish is publicly accessible

Location Data (Optional)

  • GPS coordinates: Only when you choose to share your location for finding nearby businesses
  • Map interactions: Current map center and zoom level for personalized search results

Usage Analytics (Optional - via PostHog)

  • Page views: Which pages you visit to improve user experience
  • Feature usage: What features you use to prioritize improvements
  • Technical data: Device type, browser, screen resolution for compatibility
  • Performance data: Load times and errors to maintain service quality
  • Session recordings: Visual recordings of how you interact with Piknik (mouse movements, clicks, scrolling) to improve user experience and identify usability issues. Only activity within the Piknik app is recorded - not other tabs or windows. Password fields and sensitive inputs are automatically excluded from recordings.

You control analytics: You can opt out of analytics tracking (including session recordings) at any time through the cookie consent banner or in your account settings. When opted out, no analytics data or session recordings are collected.

PostHog data is anonymized and used solely for product improvement. Learn more at posthog.com/privacy

Survey Responses (Fully Anonymized)

  • Anonymized responses: Your survey answers are stored with a one-way encrypted hash, not your actual user ID
  • No identity link: It is cryptographically impossible to determine who submitted a specific response
  • No location tracking: We do not store your GPS coordinates with survey responses
  • Duplicate prevention: We use the anonymous hash to prevent multiple submissions without revealing your identity
  • Aggregate data only: Survey creators see only aggregated statistics and answer distributions

✓ Maximum Privacy: Survey responses are designed for complete anonymity. Even if our database is compromised, your identity and the surveys you've answered cannot be determined. Your responses help local businesses improve while protecting your privacy.

Browser Storage

  • Theme preference: Dark/light mode setting
  • Map filters: Your preferred search categories and radius
  • Prompt dismissals: Which helpful hints you've already seen
  • Cookie consent: Your analytics preference choice
  • Notification preferences: Push notification settings
  • Anonymous survey ID: A random identifier stored locally to prevent duplicate survey submissions (cannot be linked to your account)

How We Use Your Information

  • Connect you with local food sources: Help you discover farms, restaurants, and local businesses in your area
  • Provide essential services: Magic link authentication, business profile management, and location-based search
  • Enhance user experience: Remember your preferences (theme, map filters) and personalize your local food discovery
  • Improve our platform: Analyze anonymized usage patterns to prioritize features and fix issues (only if you consent)
  • Collect anonymous feedback: Enable local businesses to gather customer feedback through surveys while protecting your complete anonymity
  • Send notifications: Deliver optional push notifications for updates and events (requires your permission)
  • Ensure service quality: Monitor performance, prevent abuse, and maintain platform security

Information Sharing and Public Data

We never sell your personal information. We only share data in specific, limited circumstances for essential platform operations.

⚠️ What Becomes Public:

Information you intentionally make public (business listings, profiles, reviews, marketplace listings, event posts) is accessible to anyone on the internet and may be indexed by search engines, cached, or copied. Once public, we cannot control how others use or share this information.

When We Share Information

  • Public business listings: Business information you choose to make publicly visible
  • PostHog analytics: Anonymized usage data for product improvement (only if you consent, processed in accordance with PostHog's privacy policy)
  • Email service: Necessary contact information with our email provider for magic link authentication and notifications
  • With your explicit consent: When you specifically authorize information sharing
  • Legal requirements: When required by law, legal process, or to protect our users' safety

Your Rights and Choices

  • Access: Request a copy of your personal information stored in our database
  • Correction: Update or correct your account and business information through your profile settings
  • Account Deletion: Delete your account at any time through Settings → Account. Your account will be permanently anonymized, removing all personal information while preserving anonymized contributions for platform integrity. Note: Public information already copied or cached by others cannot be removed.
  • Location sharing: Enable or disable location access at any time through your device settings or the Location tab in Settings
  • Analytics opt-out: Control analytics tracking through the cookie consent banner on first visit, or toggle it anytime in Settings → Account
  • Notification preferences: Manage push notification settings in Settings → Notifications
  • Browser storage: Clear your preferences by deleting browser data or using incognito mode

For additional assistance with your privacy rights, contact us at [email protected]

Data Security

We implement industry-standard security measures to protect your information:

  • Secure data transmission (HTTPS/SSL encryption)
  • Magic link authentication (passwordless login)
  • Regular security audits and updates
  • Access controls and authentication
  • Incident response procedures

Important Limitation: While we take reasonable measures to protect your data, no method of transmission over the internet is 100% secure. We continuously work to improve our security practices, but cannot guarantee absolute security. Only share information you're comfortable potentially becoming public.

Data Retention

We retain your information only as long as necessary:

  • Active accounts: Data retained while your account is active and for legitimate business purposes
  • Deleted accounts: Personal information is immediately anonymized upon account deletion
  • Public content: Information you made public may remain visible in anonymized form to maintain platform integrity
  • Analytics data: Anonymized analytics retained for up to 7 years for product improvement
  • Cached/copied data: We cannot control data that has been cached, copied, or indexed by search engines or third parties
  • Legal requirements: Some data may be retained longer if required by law

Children's Privacy

Piknik is not intended for children under 13. We do not knowingly collect personal information from children under 13. If you believe we have collected information from a child under 13, please contact us immediately.

Changes to This Policy

We may update this Privacy Policy from time to time. When we make changes, we will update the "Last updated" date at the top of this policy. Significant changes will be communicated through the app or via email. Continued use of Piknik after changes constitutes acceptance of the updated policy.

Contact Information

Questions about this Privacy Policy?

Email: [email protected]
Mail: Piknik Privacy Officer
Waterloo Region, Ontario, Canada